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THESE SUBSCRIBERS ARE PART OF THE GROWING NUMBER OF
COUNTRY MINDED PEOPLE WHO SEEK A GREENER EXISTENCE
THROUGH INCREASED LEVELS OF SELF-SUFFICIENCY. FROM
PRODUCING THEIR OWN FOOD TO ALTERNATIVE ENERGY,
THESE ARE AVID DO-IT-YOURSELFERS.
WHETHER LIVING IN A RURAL SUBURBAN AREA OR ON SMALL
ACREAGES AND SUBSCRIBERS TO ONE OR MORE OF THE COUNTRYSIDE PUBLICATIONS,
THESE FOLKS ARE INTERESTED IN ALL THINGS
AGRICULTURAL AND NATURAL. MANY GROW FRUIT AND
VEGETABLE GARDENS FOR THE HOMEMADE, ORGANIC
HEALTHINESS OF THE FOOD. THEY PRESERVE THEIR CROPS
THROUGH CANNING, CURING, SMOKING, FREEZING AND
DRYING PROCESSES.
MANY ARE HOBBY FARMERS THAT RAISE ALL TYPES OF
ANIMALS INCLUDING CHICKENS AND OTHER FOWL, GOATS,
SHEEP, HORSES, PIGS, CATTLE AND OTHER LIVESTOCK.
THEY ENJOY THE EGGS, DAIRY PRODUCTS AND MEAT THESE
ANIMALS PROVIDE AS WELL AS THE ENJOYMENT OF
TRAVELING TO PARTICIPATE IN LOCAL AND STATE
COMPETITIONS AND FAIRS. MANY DEVELOP SMALL AGRICUL-
TURAL BUSINESSES ON THEIR FARMS.
THEY HAVE A NEED FOR GARDENING TOOLS AND EQUIPMENT;
FENCING; BARNS, COOPS AND OTHER MEANS OF SHELTER
FOR THEIR LIVESTOCK; HEALTH TOPICS; VETERINARY CARE;
TACK AND EQUIPMENT FOR THEIR SPECIFIC BREED OF
LIVESTOCK; RUGGED APPAREL; PASTURE, LAWN AND LAND-
SCAPING TOOLS AND EQUIPMENT; AND MATERIALS FOR
DO-IT-YOURSELF PROJECTS. THESE HOMESTEADERS ARE
INTERESTED IN RESOURCE AND PROPERTY CONSERVATION;
RECYCLING; HOME IMPROVEMENT; MONEY MANAGEMENT;
ALTERNATIVE ENERGY; APPRENTICE SKILLS AND TRADES;
HOME BUSINESSES AND MORE.
THEY ALSO ENJOY THE LOVE OF THE OUTDOORS AND
RELATED ACTIVITIES LIKE HUNTING, FISHING, CAMPING,
AND RV TRAVEL. THEY INSTILL FAMILY VALUES, HOME-
STEADING IDEALS AND GOOD WORK ETHICS WITHIN THEIR
FAMILY UNIT. THEY LIVE THE LIFE, GROW THE PRODUCE
AND LIVESTOCK, EAT THE FOOD AND PROTECT THE NATURAL
ENVIRONMENT. MANY DONATE TO ENVIRONMENTAL,
CONSERVATION AND OTHER CHARITABLE CAUSES.
DEMOGRAPHICS:
* AVERAGE AGE OF 48 AND AVERAGE INCOME OF $69,000
* ALSO OWN DOGS AND CATS
* 93% RESIDE IN RURAL, SMALL TOWNS, SUBURBAN AREAS
* 77% ARE MARRIED
* 95% INTERESTED IN FOOD PRESERVATION
* 80% RAISE ANIMALS FOR FOOD PRODUCTION
* 96% ENJOY COOKING
* 91% INTERESTED IN ALTERNATIVE ENERGY SOURCES
* 90% BUILD OUTBUILDINGS (SHEDS, BARNS, COOPS)
* 81% HUNT AND FISH
* 67% PARTICIPATE IN CAMPING OR RV TRAVEL
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