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These active outdoorsmen and women have purchased a license to hunt or to fish in the state of Massachusetts. Both resident and non-resident hunting and fishing license holders are available. Non resident license buyers typically enjoy higher income levels and often spend thousands of dollars per year to enjoy their hobby. These hunters and anglers are also responsive consumers who purchase many items to make their hunting and fishing outings a success such as SUV's, trucks, ATV's, fishing tackle, rifles, shotguns, pistols, ammunition, archery equipment, camping and cooking supplies, boats and motors, outerwear, camouflage clothing, deer stands and feeders, GPS units and decoys.
Hunters pursue whitetail deer, wild turkey, ducks, geese, pheasant, quail and dove.
Fishermen pursue their quarry in summer months and need fishing rods, reels, lures, baits, line, depthfinders and boats.
The truly passionate sportsmen and women purchase combination licenses that entitle them to fish or to hunt. They are active all year long and purchase speciality outdoor gear for both sports.
Many subscribe to outdoor publications and make contributions as members of hunting and wildlife conservation organizations.
These active outdoors people hold the traditional American values of freedom and self determination. They treasure their Second Amendment civil rights and often favor smaller government. They are on the conservative side of the political spectrum and donate to political campaigns that support their hobbies and interests.
These committed sportsmen and their families are known mail order responders for merchandise, publications, and contributions.
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