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The New Movers with Spending Power is a hotline file of new homeowners, sourced from real estate listings, escrow filings and deed public data.
New movers are highly motivated buyers, spending 6 times more than the average consumer over a 2- year span. On average, new movers spend $10,000-12,000 during their move. Because new movers represent potential loyal customers, many companies have marketing strategies dedicated just to them. This means big opportunity for marketers who know how and when to target new movers throughout each stage of the moving journey.
Available for postal, email & phone, marketers can target these consumers through their preferred channel.
Demographics
Average age 41
Gender
45% Female, 55% Male
Average Income
$75k
Responsive prospects for numerous offers targeting grandparents including;
Email Requirements:
- HTML and text creative (creative must include a street address)
- All links within creative must be live links
- Advertiser working Opt-Out link
- Advertiser privacy policy link
- Current suppression file within 7 days of deployment date (should contain email address only in a fixed ASCII format); mailers without a suppression file will need to sign a Can-Spam agreement
- Seed list
15% broker commission on base rate
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