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The Countryside Publications Masterfile is a unique group of hobby farmers and homesteaders who subscribe to Backyard Poultry, Countryside & Small Stock Journal, Goat Journal or sheep! magazines. The readers of these titles are hobby farmers who desire to become more self-sufficient by raising their own vegetables and livestock.
They typically live on acreages of less than 20 acres. They have gardens and raise all types of animals like poultry, goats, sheep, horses, pigs, and cattle.
Other interests include DIY projects, recycling, food preservation, cooking, homeschooling, and alternative energy. They also enjoy the great outdoors and related activities like fishing, hunting, trapping, shooting, landscaping, and camping. They have, or intend to purchase barns, fencing, chain saws, lawn mowers, saddles, and tractors.
They instill family values, homesteading ideals, and good work ethic within their family unit. The reward of work is well-being rather than money.
Demographics:
Average age 48
93% Reside in rural, small towns and suburban areas
77% Married
95% Have an interest in food preservation - canning, curing, smoking, freezing, drying, etc
80% Raise animals for home food production
96% Enjoy cooking
91% Interested in alternative source of energy - solar, wind, etc
90% Build - sheds, barns, garages, fences, etc.
These subscribers also donate to Environmental, Conservation and other Charitable causes.
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