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This file consists of consumers who have self-selected as users of vapor products. The universe is split into two groups - those that have a background as smokers, and have moved into vapor, and those who are 'vapor first' and enjoy vapor in other forms. Both tobacco and THC/CBD users within the file.
These records were collected via an opt-in process online, where consumers completed a form with their information, and provided a certification statement of their intent to receive offers.
The majority of users are mobile first, and interact/communmicate via their mobile phones.
A fresh program is available, whereby a customized file with additional questions may be created. |
