Home Improvement Subscribers Mailing List

Get in touch with consumers who receive information about home improvement projects.

SEGMENTS COUNTS THROUGH 07/01/2025
51,004,016 TOTAL UNIVERSE / BASE RATE $85.00/M
 26,470,223 PHONE     + $10.00/M
 38,882,687 EMAIL     + $45.00/M
DESCRIPTION

Fix up your marketing strategy! Our Home Improvement Subscribers database contains highly responsive consumer data for online, offline, and multi-channel marketing campaigns. This file consists of home improvement shoppers and do-it-yourselfers interested in products and services to enhance their homes, renovate their kitchens, remodel their bathrooms, add amenities to their landscapes, and indulge in the newest home entertainment technology. This mailing list is perfect for marketers trying to reach their target audience.

 

Recommended Usage

This database is recommended for a variety of offers and promotions, such as contractors, home improvement stores, DIY apps and programs, craft stores, and much more.

 

Consider the Facts:

  • In 2015, the U.S. improvement and repair costs generated about $326.1 billion
  • Building and renovating homes involves general contractors and subcontractors who build new homes and remodel existing homes.

 

How Our Data is Compiled

Our Home Improvement Subscribers Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

 

Popular Selections

Age

Gender

Geography

Ethnicity

Dwelling Type

Income

Occupation

Marital Status

Presence of Children

Hobbies & Interests

Buying Habits

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MEMBERSHIP, COMPILED LISTS, MULTI SOURCED, MASTERFILE ENHANCED, BUYERS, RETAIL/POP, CATALOG, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD, COUPON, REBATE, PUBLICATIONS, ATTENDEES, TELEMARKETING 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
BUYING HABITS   $10.00/M
DWELLING TYPE   $5.00/M
ETHNICITY   $15.00/M
GENDER   $10.00/M
GEOGRAPHY   $5.00/M
HOBBIES / INTERESTS   $15.00/M
INCOME   $10.00/M
MARITAL STATUS   $10.00/M
OCCUPATION   $10.00/M
PRESENCE OF CHILDREN   $10.00/M
ADDRESSING
KEY CODING  $5.00/M
A/B SPLIT  $100.00/F
CARRIER ROUTE  
CDROM  $75.00/F
EMAIL  $50.00/F
HTML CREATIVE  $395.00/F
NTH NAME  
RUN CHARGE  $10.00/M
ZIP + 4  
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