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Included in Data Axle Pre-Home Sales Database are residential homeowners who have homes that are actively available on the market and currently for sale but not necessarily under contract. Typically 70% of these in-contract movers will move into the same county in their state.
The file consists of over 70,000 weekly and 4 million annual pre-mover records that are compiled, sourced and verified from multiple real estate and moving companies from homeowners who are planning on moving in the near future. Data verification includes homeowner match to existing national consumer database, phone contacts to verify listing or pending sale, and real estate contract data confirming pending sale. This file offers the mover at present address.
This event trigger typically occurs 45 days before closing contract and physical move date, providing a marketing window for all marketing channels—direct to consumer (direct mail, phone).
This responsive database is geared to a plethora of direct marketing packages including mortgage and insurance offers, gardening offers, telecommunication services, credit cards, home furnishings, retail, decor catalogs, entertainment offers, home security companies, pre-mover offers, moving/storage services, and home improvement offers. |
