Subscribers to the ETF Investor Guide are wealthy individuals who maintain active investment activities, including self-directed stock portfolios and mutual funds. They have structured their investment interests to preserve and grow their personal wealth.
The ETF Investor Guide newsletter applies a cache of tools and research to the rapidly expanding world of exchange-traded funds. This newsletter uses the “Strength Analysis Ranking” system to track a broad range of domestic and international ETFs. These rankings are used to create seven model portfolios comprised of ETFs that are best suited for 12 month gains.
Regular features in the ETF Investor Guide include model portfolio updates, retirement spending tips, mutual fund strength index, Q&A, trust reviews and estate planning tips.
These subscribers are self-directed investors who want as much information about the markets, investing, and financial planning as they can get their hands on.
Marketers can target these subscribers for investment offers, travel offers, senior offers, and political and charitable fundraising offers just to name a few.
Demographics:
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Average Age: 56
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College Degree or Higher: 74%
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Average Household Income: $120,400
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Average Net Worth: $720,000
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Gender: Male 78% Female 22%
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Internet Access: 96%
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Home Ownership: Most 97% of file are home addresses
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