They are active investors who rely on Investor Guide to Fidelity Funds newsletter to preserve and increase their long-term mutual fund investment. These self-directed investors want as much information about the markets, investing, and financial planning as they can get their hands on.
Marketers can target these subscribers for investment offers, travel offers, senior offers, and political and charitable fundraising offers just to name a few.
Demographics:
- Average Age: 56
- College Degree or Higher: 74%
- Average Household Income: $120,400
- Average Net Worth: $720,000
- Gender: Male 78%
- Female 22%
- Internet Access: 96%
- Home Ownership: Most 97% of file are home addresses
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