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St. Patrick's Day Product Buyers from Home Design Trends reaches consumers that celebrate the festive holiday with neighbors, friends and family. Whether they are of Irish descent or other ethnicities, these individuals purchase products to entertain and serve traditional Irish foods on St. Paddy’s.
CONSUMER PROFILE:
St. Patrick’s Day is the cultural and religious celebration of Ireland’s heritage and patron saint - Saint Patrick. Individuals in this mailing list attend parades, music festivals, church services, and organize parties. They celebrate the day by serving up a hearty meal of corned beef and cabbage at home or going to the local pub for a lager of green beer. It is customary to wear green attire or display shamrocks and 4 leaf clovers on clothing to honor the occasion. They put up decorations in their homes and outdoor spaces to create a festive atmosphere. These consumers also celebrate many other holidays and are generous gift givers.
St. PATRICKS DAY STATS:
- Occurs annually on March 17
- Avg. annual spending on holiday - $4.14 billion
- Percentage of Americans celebrating St. Patrick’s – 39%
- Avg. number of cards exchanged – 8 million
PRODUCTS THESE CONSUMERS PURCHASE:
T-shirts, hats, jewelry, balloons, tableware, baking supplies, drinkware, banners, piñatas, gag gifts, wigs, wristbands, greeting cards, party invitations, kegs, green beer, coasters, wigs, religious décor, yard ornaments, magazines, flags
WHO WOULD PURCHASE THIS LIST:
Lifestyle publications, cookbook providers, food suppliers, liquor stores, alcoholic spirits distributors, party suppliers, gift retailers, clothing retailers, event and festival coordinators, restaurants, and breweries |
