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AMAC mails a magazine to its members every other month that has bind-in and poly bag insert opportunities.
AMAC has established itself as THE alternative to AARP, making AMAC members the epitome of the 50+ demographic. AMAC members know that we are on their side. That’s why our members are so loyal, not only to AMAC, but also to the partners we work with.
AMAC members are the elite of the Boomer Demographic. They are affluent with a HHI above the national average. They are engaged and loyal, and exhibit high retention rates with goods and services obtained through their membership.
Boomers make up 50% of the population. Boomers and older consumers will remain the most powerful group of consumers for the next 30-40 years (U.S. Census Population Projections, 2012). They control 70% of disposable income.
What this means for you:
Quantified loyal audience = ad believability
Brand loyalty = higher than average response rate
Continuous growth = exposure to new prospects = NEW Customers |
