North Shore Animal League America (NSALA) donors support their mission to rescue, nurture, adopt and educate the public about the plight of homeless animals through spay/neuter. rescue and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.
*NSALA restricts access to their names to U.S. offers only.
NSALA offers several ways for donors to contribute financially including:
- Direct Donations
- Dog and Cat Sponsorships
- Gift Sponsorships
- Tribute Programs - Legacy Lane Bricks, Legacy Photo Tiles
- Memorial Donations
- Planned Giving
- Seniors for Seniors
- Vehicle Donations
- Workplace Giving
- Gifts of Stock, Life Insurance
NSALA Traditional Non-Sweeps Donor Demographics:
- 75% Female
- 62 Average Age
- $69,000 household income
- 65% Married
- 45% College Educated
NSALA donors come from all walks of life with a common bond of a love for pets. They also express their compassion for many humanitarian, children’s, and health/disease causes. Look to NSALA for key segments that will work for a wide variety of consumer appeals including fundraising, publishing, catalog, sweeps offers, general merchandise, insurance and financial services.
Wiland members can apply their models to the NSALA Non Sweeps universe to target individuals who most closely match their own donors, subscribers or buyers. This provides an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments. Names selected from a client's model will be net of the client's housefile.
To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.animalleague.org.
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