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Based on the US census of 2020, the African American ethnic segment makes up 12.4% of the U.S. population and has a growing impact on American culture and business. They like to lead in fashion trends and are often the first to try new ways to express themselves through their style and unique fashion statements.
The number of African Americans who have attained higher academic achievement has been on the rise and this has translated into increases in household income.
Select by lifestyle, geography, income, age, gender, occupation, education, etc.
NCOA processed quarterly. Zip+4 appended.
Cell phones and landlines are available. Please inquire.
Minimum order 3,000 names
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Male
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6,617,823
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Female
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8,779,245
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Age: (add $10/M) Income: (add $10/M)
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Under 36
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4,350,273
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Under $50,000
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2,945,045
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36-45
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2,066,364
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$50,000 - 74,999
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2,592,388
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46-55
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2,413,613
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$75,000 - 99,999
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1,374,033
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56-65
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2,542,561
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$100,000 – 124,999
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685,096
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66 plus
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2,985,912
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$125,000 & over
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862,692
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Suggested Usage:
These consumers are ideal for offers of Consumer Publications, Holiday Gift Catalogs, Apparel & Footwear Offers, Electronics Offers, Family Vacations & Travel, General Merchandise Buyers, Gift Catalogs, Fundraising, Insurance, Health & Nutrition, Credit Cards, Children's Clothing, Sweepstakes, Contests & Lotteries, Sporting Equipment, Children's Books, Business & Home Office Products.
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