Mh2 PrecisionBase is a comprehensive vertically compiled, consumer database comprised of over 230MM individuals and 150MM households and is updated on a monthly basis. It is the perfect environment in which marketers can effectively and efficiently target new consumers using hundreds of specific data elements. Multi-sourced, the deduped universe is appended with multiple categories of data including demographic, behavioral, lifestyle, psychographic, purchase, health, travel, interests, real property, new bankcard issues, new movers, transactional, aggregated credit data, census, and proprietary scores to create a robust database of US consumers.
Email Requirements:
• HTML and .txt (if applicable) creative with images hosted (additional fees apply for image hosting)
• Creative must include marketer's address
• All links within creative must be hosted (additional fees apply for link hosting)
• Advertiser working Opt-Out link (additional fees apply for image hosting)
• Current suppression file within 7 days of deployment date (should contain email address only in a fixed ASCII
format); mailers without a suppression file will need to sign a Can-Spam agreement
• Seed list
• Subject Line
• Friendly From Address
Testing: 24 hours from receipt of all collateral & information needed
Blast: 24 hours from approval of all tests
Mobile Requirements:
Smartphone Banners
JPEG, PNG, GIF
Max size: 50k
300x250
320x50
Tablet Banners
JPEG, PNG, GIF
Max size: 150k
300x250
728x90
Assets due 7 business days prior to start of flight date
* Payment due 30 days from live blast date.
