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The Mh2 PrecisionBase New Movers file is a weekly hotline file of new homeowners and renters, sourced from deed data, telephone connect data and self-reported magazine subscriber change of address information. These consumers are in the market for various types of new products and services that come with this type of lifestyle change.
Mh2 PrecisionBase is a comprehensive vertically compiled, consumer database comprised of over 230MM individuals and 150MM households and is updated on a monthly basis. It is the perfect environment in which marketers can effectively and efficiently target new consumers using hundreds of specific data elements. Multi-sourced, the deduped universe is appended with multiple categories of data including demographic, behavioral, lifestyle, psychographic, purchase, health, travel, interests, real property, new bankcard issues, new movers, transactional, aggregated credit data, census, and proprietary scores to create a robust database of US consumers. |
