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Mh2 PrecisionBase Gamers and Gamblers @ Home are active game players and gamblers who have recently participated in a gaming internet site. These active consumers are buying new homes and car and taking out new credit lines. On average they have made over 2 times more credit inquiries than the typical consumer.
Mh2 PrecisionBase is a comprehensive vertically compiled, consumer database comprised of over 230MM individuals and 150MM households and is updated on a monthly basis. It is the perfect environment in which marketers can effectively and efficiently target new consumers using hundreds of specific data elements. Multi-sourced, the deduped universe is appended with multiple categories of data including demographic, behavioral, lifestyle, psychographic, purchase, health, travel, interests, real property, new bankcard issues, new movers, transactional, aggregated credit data, census, and proprietary scores to create a robust database of US consumers. |
