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Our custom model builds affords the opportunity to develop a statistically targeted universe to grow a customer base. Based on an internal scoring process that factors more than 400 attributes, which results in tight, finite models that consistently deliver positive results. Several different model types are available, giving marketers options when it comes to strategy regarding their new customer acquisition effort.
Mh2 PrecisionBase is a comprehensive vertically compiled, consumer database comprised of over 230MM individuals and 150MM households and is updated on a monthly basis. It is the perfect environment in which marketers can effectively and efficiently target new consumers using hundreds of specific data elements. Multi-sourced, the deduped universe is appended with multiple categories of data including demographic, behavioral, lifestyle, psychographic, purchase, health, travel, interests, real property, new bankcard issues, new movers, transactional, aggregated credit data, census, and proprietary scores to create a robust database of US consumers. |
