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Consumers on the Mh2 PrecisionBase Catalog & Merchandise buyers file are known direct response buyers, having recently made catalog and mail order purchases.
Mh2 PrecisionBase is a comprehensive vertically compiled, consumer database comprised of over 230MM individuals and 150MM households and is updated on a monthly basis. It is the perfect environment in which marketers can effectively and efficiently target new consumers using hundreds of specific data elements. Multi-sourced, the deduped universe is appended with multiple categories of data including demographic, behavioral, lifestyle, psychographic, purchase, health, travel, interests, real property, new bankcard issues, new movers, transactional, aggregated credit data, census, and proprietary scores to create a robust database of US consumers. |
