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Birds aren’t the only ones flying south for the winter! There are many U.S. citizens who have two places of residence and go back and forth between them during specific seasons. These consumers are eligible for many types of offers and promotion since they are traveling to more than one residence. There is a large population on the east coast, particularly, who move from NY to Florida during the winter time. This popular demographic in any area of the U.S. can be carefully segmented to target exactly who you’re looking to market to. Don’t miss out on this valuable group of consumers who are likely to be great candidates for a variety of offers!
Recommended Usage
This mailing list is recommended for various offers and promotions, such as any type of transportation, flights, trains, cruises, automobiles, RVs, motorcycles, pool companies, home furnishings and decor, retail, sports equipment, entertainment, and much more.
Consider the Facts:
- The majority of snowbirds are between the ages of 50 and 69. This generation is known to be very active and they tend to be wealthy, well-educated and adept to the snowbird lifestyle very well.
- In Texas, snowbirds go by a different name: "winter Texans''
- Thousands of snowbirds head to Florida, Arizona and Texas every year. Las Vegas, Hawaii, California and Costa Rica are also some of the most desired snowbird destinations.
How Our Data is Compiled
Our Snowbirds / Seasonal Residents Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
Popular Selections
Age
Gender
Geography
Ethnicity
Income
Net Worth
Dwelling Type(s)
Number of Residences
Marital Status
Presence of Children
Hobbies & Interests
Buying Habits
Type of Vehicle
Airline Travel
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