SENIOR GUNOWNERS Mailing List

Senior Gun Owners are mostly men and women ranging in age from 55 to 90 who proudly believe that "the right of the people to keep and bear Arms, shall not be infringed." These gun owners can be selected by exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. These American Gun Owners overwhelmingly say it's more important to protect gun rights than control gun ownership. American gun owners are predominately male with a median age of 64 and they are much more likely to be classified as politically conservative. A majority of gun owners state that the main reason they own a gun is for protection, while 46% say they have a gun primarily for hunting and other reasons such as target shooting. This highly brand loyal and quickly growing segment of America should make American Gun Owners a must test for your next direct response campaign.

Senior Gun Owners is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.  

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