Wiland - Likely to Initiate Reverse Mortgage - Social Media Active Mailing List

This audience of homeowners may have a variety of reasons for initiating a reverse mortgage. Regardless of the reason, they have built up equity in their property and are seeking additional income options.

SEGMENTS COUNTS THROUGH 04/30/2025
734,436 TOTAL UNIVERSE / BASE RATE $95.00/M
 734,436 DIRECT MAIL     $95.00/M
DESCRIPTION
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Wiland audiences produce superior results for marketers in all categories. They are built by analyzing vast individual-level consumer spending data, as well as demographic and psychographic data; social media-informed insights; modeled purchase intent signals; and other properly permissioned, privacy-protective data. These niche-specific audiences are regularly optimized and refreshed to align with likely consumer purchase behavior. Whether the goal is to build brand awareness, acquire new customers, or complement campaigns in other channels, Wiland audiences deliver advertising to the most responsive individuals, resulting in high return on marketing investment.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 67% FEMALE 33% MALE  
SELECTS
AGE   $5.00/M
GENDER   $5.00/M
GEOGRAPHY   $5.00/M
INCOME   $5.00/M
MARITAL STATUS   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
FTP  NO CHARGE
RUN CHARGES  $5.00/M
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