Founded in 1970, Multiple Sclerosis Association of America (MSAA) is a national, nonprofit organization serving the 2.3 million people living with MS worldwide. On average 200 people are diagnosed with MS weekly. MSAA is dedicated to improving the lives of those living with MS, as well as their families and care partners by providing ongoing supports and direct services.
MSAA is a leading resource for the entire MS community, improving lives today through vital services and support.
Through their various programs, MSAA provides invaluable assistance to those in need. Donors to MSAA help make these programs work for patients by providing the following:
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A helpline with trained specialists
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Award-winning educational videos and publications, including MSAA’s magazine, The
Motivator
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Safety and mobility equipment distribution
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Cooling accessories for heat-sensitive individuals
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Educational programs held across the country
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MRI funding
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Lending Library
MSAA donors are committed to making a difference in the lives of people who are touched by MS. MSAA donors have proven to be highly responsive to direct mail offers. These donors have a history of generously supporting various nonprofit causes including: Health/Disease, Human Services, Humanitarian, Environmental, Animal Welfare, International Relief and Cultural offers.
Demographics/Interests
- 79% are married
- 92% are homeowners
- 48% have a net worth of $750,000+
- 55% female
- 85% prefer direct mail channel
Donations
- 61% to Humanitarian causes
- 58% to Children's causes
- 33% to World Relief causes
- 26% to Environmental causes
Now, Wiland members can apply their models to the MSAA file to target individuals who most closely match their own subscribers, donors or buyers. This provides an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments. Names selected from a client's model will be net of the client's housefile.
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