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Public Relations Journal mailinglist allows marketers to target establishments engaged in the positive promotion of businesses, their products and corporate goodwill. These professionals rely on resource materials like books, reports, newsletters, and audio tapes for topics on company branding, improving company image and profitable business operation. They purchase products ranging from marketing materials to upscale business attire for successful operation.
Reach PR firms, public relations directors, advertising managers and others affiliated to the industry that prepare written materials like press releases to promote a company, its products or services. PR professionals also conduct speaking engagements and press conferences to let customers, employees and stockholders know about quarterly earnings, company involvement with local communities, and other goodwill messages. These use resources such as social media, radio, television and print to enhance an organization’s reputation, remain transparent to customers, and build an overall favorable image of the company. Good public relations has shown to increase sales and revenue and is an integral part of any marketing strategy. Public relations firms seek vendor partners for solutions in ongoing learning opportunities, research polls, industry analytics, and media tools. They attend seminars or tradeshows for industry education and professional development.
Public Relations Venues: Product, employee, financial, community, crisis communication, government and political relations, consumer education
Products and Services Purchased: Industry magazines, computers, software, laptops, business forms, advertising materials, travel accessories, contract agreements, diagnostics, PDAs, office supplies, professional business wear, general office supplies, mobile devices, and office furnishings.
Who Would Purchase this List: Publications, business apparel providers, event coordinators, regulatory compliance providers, printing services, media, travel agencies, recruiters, legal advisors, insurance providers, financial institutions, continuing education providers, and credit card issuers. |
