|
COUNTS THROUGH 10/28/2024 |
|
|
| 15,383,442 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 876,846 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
|
|
The individuals on FocusOn Inquiries – Continuing Education have searched online for traditional college programs or online classes where they will have the opportunity to earn a degree, brush up on current skills or learn new skills altogether. They have registered to receive free information detailing courses and degree programs, tuition and financial aid.
These individuals are trying to improve themselves. Whether they are looking to attend college for the first time or learn a specialized skill they know that going back to school will not only increase their salary but will open up career advancement opportunities as well.
Some interesting stats:
- Recent predictions indicate that over 60% of jobs will require post-secondary education by 2020.
- Adult learners are the fastest growing segment of the higher education market in the U.S. today.
- 73% of higher education students fit under the non-traditional college student umbrella.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
INTERNET/ON-LINE, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| AGE |
$6.00/M |
| GENDER |
$6.00/M |
| HOMEOWNER/RENTER |
$5.00/M |
| INCOME |
$6.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| STATE, ZIP, SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| RUNNING CHARGES |
$8.00/M |
| ZIP+4 |
$6.50/M |
|
