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This specialized file identifies companies that have recently undergone significant changes, including ownership transitions, principal or executive changes, new locations, or expansions - events that frequently signal increased openness to new vendors, services, or operational upgrades.
Crosslists’ U.S. Business Trigger Changes file is built from multiple authoritative sources, including business publications, licensing records, public filings, and business directories. The data includes:
- Verified business records with a trigger event in the past 45 days
- Event type
- Full company-level contact details
- Decision-maker contact with title and phone/email when available
- Weekly or monthly updates available with industry, geo and date of original registration
Why market to businesses experiencing trigger events?
Businesses are most open to vendor change and investment right after a structural or leadership shift. New decision-makers and growth milestones often prompt reviews of current providers or new investment and purchases.
These are high-leverage moments, and marketers that act quickly can secure long-term relationships.
What makes this file unique?
- Recency-filtered trigger events targeted by 0-45 days or a rolling 12 months
- Primary compiler of verified data ensuring accuracy, freshness and compliance
- Segmented by event type
- Rapid delivery with weekly or monthly data feeds available
- Market-Ready Data* - we eliminate non-deliverables like registered agents, shell entities, and virtual addresses without forwarding.
*Most public registration feeds contain high volumes of "dead-end" records, registered agents, law firms, series LLC's, and non-marketable addresses. Crosslists Data removes these traps by carefully filtering and standardizing every record. Don't waste 30-40% of your campaign budget on records that were never marketable. We ensure every contact in our file is curated to be useable, deliverable and Market-Ready.
These businesses are in motion and ready to buy. Crosslists’ Market-Ready data delivers the speed, precision, and transparency marketers need to reach them first.
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