Wiland - Makeup and Beauty Products, Intent to Buy - Social Media Active Mailing List

This audience follows the latest beauty trends and is responsive to offers for a variety of hair, makeup, and skincare products. When seeking to update their look, try new products, or find deals for their tried and true favorites, this audience has a propensity to spend and engage with brands such as CoverGirl, L’Oreal, and Maybelline.

SEGMENTS COUNTS THROUGH 03/31/2026
639,545 TOTAL UNIVERSE / BASE RATE $100.00/M
 639,545 DIRECT MAIL     $100.00/M
DESCRIPTION
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Wiland audiences produce superior results for marketers in all categories. They are built by analyzing vast individual-level consumer spending data, as well as demographic and psychographic data; social media-informed insights; modeled purchase intent signals; and other properly permissioned, privacy-protective data. These niche-specific audiences are regularly optimized and refreshed to align with likely consumer purchase behavior. Whether the goal is to build brand awareness, acquire new customers, or complement campaigns in other channels, Wiland audiences deliver advertising to the most responsive individuals, resulting in high return on marketing investment.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 79% FEMALE 21% MALE  
SELECTS
AGE   $5.00/M
GENDER   $5.00/M
GEOGRAPHY   $5.00/M
INCOME   $5.00/M
MARITAL STATUS   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
FTP  NO CHARGE
RUN CHARGES  $5.00/M
RELATED LISTS
WOMEN BEAUTY PRODUCT BUYERS - POSTAL & EMAIL MAILING LIST
WILAND - HAIR STYLING, MASSAGES & FACIALS, INTENT TO BUY
WILAND - HAIR CARE PRODUCTS, INTENT TO BUY - SOCIAL MEDIA ACTIVE
COSMETIC AND BEAUTY PRODUCT BUYERS
TOTAL BEAUTY FORMULA HAIR AND SKIN CREAM BUYERS
HEALTHY DIRECTIONS BEAUTY PRODUCT BUYERS
ALLIANT DIRECT AUDIENCES - MASTERFILE
DEDICATED STAY AT HOME MOTHERS EMAIL/POSTAL/PHONE
HAIR ENTHUSIASTS BY LOCATION EMAIL/POSTAL/PHONE