Wiland - Hair Care Products, Intent to Buy - Social Media Active Mailing List

This audience cares deeply about the type of hair products they use to achieve the look they desire. Whether they want to add shine, softness, texture, or volume, or treat damaged, quench dryness, restore vitality to aging hair or tame frizzy hair, they purchase hair styling products from trusted brands like TRESemme, Head & Shoulders, Dove, Suave, Pantene and Herbal Essences to nourish and keep their hair looking amazing.

SEGMENTS COUNTS THROUGH 03/31/2026
757,272 TOTAL UNIVERSE / BASE RATE $100.00/M
 757,272 DIRECT MAIL     $100.00/M
DESCRIPTION
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Wiland audiences produce superior results for marketers in all categories. They are built by analyzing vast individual-level consumer spending data, as well as demographic and psychographic data; social media-informed insights; modeled purchase intent signals; and other properly permissioned, privacy-protective data. These niche-specific audiences are regularly optimized and refreshed to align with likely consumer purchase behavior. Whether the goal is to build brand awareness, acquire new customers, or complement campaigns in other channels, Wiland audiences deliver advertising to the most responsive individuals, resulting in high return on marketing investment.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 77% FEMALE 23% MALE  
SELECTS
AGE   $5.00/M
GENDER   $5.00/M
GEOGRAPHY   $5.00/M
INCOME   $5.00/M
MARITAL STATUS   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
FTP  NO CHARGE
RUN CHARGES  $5.00/M
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