Catalog Works! DM Sold Catalog Mailing List

These shoppers (and there are a lot of them) like printed catalogs, really. They prefer the laborious task of turning pages, rather than sitting in front of a computer, typing what they want in search pages.

SEGMENTS COUNTS THROUGH 02/01/2025
950,000 TOTAL UNIVERSE / BASE RATE $115.00/M
 950,000 MONTHLY HOTLINE     $115.00/M
 575,000 MONTHLY E-MAILS     $150.00/M
DESCRIPTION

These shoppers (and there are a lot of them) like printed catalogs, really.  They prefer the laborious task of turning pages, rather than sitting in front of a computer, typing what they want in search pages.

 

Inspired by its color and engaged by its imagery they hold a catalog in their hands, mark it up, put it down and pick it up again a day later. It can, and often does, stay in the house for weeks.

 

Furthermore, a catalog consumer is generally brand enthusiasts and will spend more.

 

See bellow some of our April 2018 HL counts:

Food                   238,500

Kitchen               356,750

Health                 586,550

Cosmetics           377,500

Jewelry               494,800

Home Décor      222,500

Furniture            266,750

Bath                    224,950

Outdoors             377,250

Gardening           422,655

Gifts                      464,875

 

 

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: CATALOG, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 60% FEMALE 35% MALE  
SELECTS
AGE   $15.00/M
APRIL 2018 HL COUNTS   
CATEGORY   $15.00/M
GENDER   $7.00/M
GEO   $5.00/M
OTHER TRIGGERS   $20.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL  $50.00/F
FTP  $50.00/F
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