Reach an Audience of Influentials
For over 50 years, The New York Review of Books has been regarded as one of the most influential and admired journals of its kind. The place where the world's leading authors, educators, artists, and political leaders turn when they wish to engage in a spirited debate on literature, politics, history, science, art, and ideas. It is the premier publication of culture, politics, and ideas in the world, serving an audience of culturally astute influentials.
Published 20x/year, each issue carries book reviews, poetry, and stimulating essays on the arts, theatre, film, politics, science, history, literature, music, education and more, written by an international roster of renowned authors and essayists.
The New York Review of Books delivers a unique constituency of educated intellectuals. This sophisticated audience is engaged with the topics and trends of the day.
Now Wiland members can apply their models to The New York Review of Books file to target individuals who most closely match their owner subscribers, donors or buyers. This provides an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments. Names selected from a client's model will be net of the client's housefile.
Demographics:
Key demographics of The New York Review of Books:
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70% male, 30% female
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Median Age 64
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$185,000 Average HHI
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$860,000 Median net worth
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88% donated to a cause
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95% have graduated college
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73% have a post graduate degree
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91% have voted in a state or local election
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57% have made a political contribution
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39% actively worked as a volunteer (nonpolitical)
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34% wrote or called a politician at the local, state or national level
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22% participated in environmental groups/causes
In the last 12 months:
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98% purchased books, from history, literary fiction, biographies, current affairs, politics, philosophy, mystery, children's, art, poetry, economics to travel guides
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86% have visited a museum
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77% attended a musical performance
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60% viewed live theatre
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59% have been a member or donor of 2-5 museums or cultural institutions
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34% attended the opera
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61% plan to take a trip
Connect with an engaged audience
With an average income of $185,000. The New York Review of Books subscribers are prime prospects for publishing, general merchandise, travel, financial services & educational offers. Renowned philanthropists, they donate to a variety of cultural, social, political, humanitarian, environmental and humane organizations.
** MI, RI & IL are not included in List selections**
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