The New York Review of Books Enhanced Masterfile Mailing List

For over 50 years, The New York Review of Books has been regarded as one of the most influential and admired journals of its kind. It is the premier publication of culture, politics, and ideas in the world, serving an audience of culturally astute influentials. The New York Review of Books Enhanced Masterfile encompasses the subscribers & product buyers. The shop for sophisticated readers, these buyers are The New York Review of Books' premiere customers who purchase a variety of merchandise through their on-line store.

SEGMENTS COUNTS THROUGH 04/30/2025
82,680 TOTAL UNIVERSE / BASE RATE $110.00/M
 71,621 12 MONTH SUBSCRIBERS     + $5.00/M
 41,168 6 MONTH SUBSCRIBERS     + $10.00/M
 21,548 3 MONTH SUBSCRIBERS     + $15.00/M
  NON-RECIPROCAL FEE     + $25.00/M
  CATALOG RATE     $105.00/M
  FUNDRAISING RATE     $105.00/M
DESCRIPTION
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Reach an Audience of Influentials

For over 50 years, The New York Review of Books has been regarded as one of the most influential and admired journals of its kind.  The place where the world's leading authors, educators, artists, and political leaders turn when they wish to engage in a spirited debate on literature, politics, history, science, art, and ideas.  It is the premier publication of culture, politics, and ideas in the world, serving an audience of culturally astute influentials.

 

Published 20x/year, each issue carries book reviews, poetry, and stimulating essays on the arts, theatre, film, politics, science, history, literature, music, education and more, written by an international roster of renowned authors and essayists.

 

The New York Review of Books delivers a unique constituency of educated intellectuals.  This sophisticated audience is engaged with the topics and trends of the day.

 

 The Shop for Sophisticated Readers - The New York Review of Books Product Buyers

  

The New York Review of Books and Reader's Catalog online store is where buyers purchase official merchandise for The New York Review of Books, thousands of illustrations available as well as thoughtfully chosen collection of items for readers and writers from The Reader's Catalog.

 

Reach The New York Review of Books' premiere customers who purchase a variety of merchandise through their on-line store.  Products include; Toys, Games, Puzzles, Stationary, Tote Bags, T-Shirts, Cards, Journals, Accessories and more.

  

The New York Review of Books Enhanced Masterfile encompasses both subscriber and product buyers.


Demographics:
Key demographics of The New York Review of Books:

  • 70% male, 30% female

  • Median Age 64

  • $185,000 Average HHI

  • $860,000 Median net worth

  • 88% donated to a cause

  • 95% have graduated college

  • 73% have a post graduate degree

  • 91% have voted in a state or local election

  • 57% have made a political contribution

  • 39% actively worked as a volunteer (nonpolitical)

  • 34% wrote or called a politician at the local, state or national level

  • 22% participated in environmental groups/causes

     

    In the last 12 months:

  • 98% purchased books, from history, literary fiction, biographies, current affairs, politics, philosophy, mystery, children's, art, poetry, economics to travel guides

  • 86% have visited a museum

  • 77% attended a musical performance

  • 60% viewed live theatre

  • 59% have been a member or donor of 2-5 museums or cultural institutions

  • 34% attended the opera

  • 61% plan to take a trip

     

    Connect with an engaged audience 

    With an average income of $185,000.  The New York Review of Books subscribers are prime prospects for publishing, general merchandise, travel, financial services & educational offers. Renowned philanthropists, they donate to a variety of cultural, social, political, humanitarian, environmental and humane organizations.

     

    Enhanced Interest Categories

     

    Sample Interest Categories Total
    Reading 47,790
    Charitable Donor 36,875
    Outdoors 33,759
    Cooking 33,694
    Political Contributor 33,648
    Gourmet Cooking 29,477
    Domestic Travel 26,273
    Sports 23,912
    Antiques 17,572
    Health Charitable Donor 14,770
       
       
       
    ** MI, RI & IL not included in list selections**
ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL SOLD, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 30% FEMALE 70% MALE  
SPENDING: $79.95 AVERAGE ORDER 
SELECTS
1 MONTH HL   $20.00/M
3 MONTH HL   $15.00/M
6 MONTH HL   $10.00/M
CHANGE OF ADDRESS   $15.00/M
ENHANCED SELECTS   $16.00/M
GEO (SCF/ZIP/STATE)   $8.00/M
GIFT GIVERS   $12.00/M
HOME/BUSINESS ADDRESS   $12.00/M
HOMEOWNER   $16.00/M
INCOME   $16.00/M
LIFESTYLE / INTEREST   $16.00/M
NON RECIPROCAL FEE   $25.00/M
PAID   $10.00/M
RENEWALS   $12.00/M
SOURCE   $12.00/M
ZIP SET UP FEE   $35.00/F
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $85.00/F
FTP  $85.00/F
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