|
Parenting Single mailing list allows marketers to target single mothers or fathers who have purchased merchandise during the previous 30 days for their children or household. Single parents raise their children on their own or share co-parenting duties with a partner. They purchase products ranging from kid’s clothing to educational toys and games.
With a 40% to 50% divorce rate for U.S. married couples, many of today’s families are headed by single moms and dads of all ages. These singles subscribe to parenting magazines that feature parenting articles on child development, health, parent-child relationships, raising a teen, handling peer pressure, and challenges of single parenting. As a single parent, they have sole responsibility for their children’s welfare and education and live in apartments, townhomes, and single-family residences. They purchase the household goods necessary to keep their children safe, warm, and comfortable. For companionship, single moms and dads use online dating platforms and dating sites to meet other singles or recently divorced who share the same values and interests.
SINGLE PARENT HOT TOPICS:
Single parent adoption
Parenting
Help for single moms
Single parent meets
Single parent dating
Dating a single dad
These single parents purchase products and services such as Parent magazines, computers, personal electronics, mobile devices, furniture, jewelry, beauty supplies, kitchenware, hand and power tools, cleaning products, bedding, linens, arts and crafts, sporting goods, health products, auto supplies, clothing, hair care, and pet care products.
Ideal users of this list include Lifestyle publications, computer manufacturers, pediatricians, retailers, pharmaceuticals, healthcare facilities, toy manufacturers, daycare facilities, parenting clubs, single’s clubs apparel providers, support groups, insurance providers, financial institutions, and credit card issuers. |
