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Retail Resources mailing list allows marketers to target establishments engaged in the retail sales of apparel, dry goods, hardware, food and other general line merchandise ranging from nuts and bolts to dishware. These professionals rely on resource materials like books, reports, newsletters, and audio tapes to stay abreast of topics like marketing and advertising strategies, business development tips and product line expansion. Along with offline and online publications, these professionals purchase products including POS systems and display racks for successful day to day operation.
Reach industry executives, store owners and managers who sell products to the general public in limited quantities. General merchandise stores and country general stores typically employ less than 50 employees and carry merchandise like locally made crafts and toys, snack food items, soaps, souvenirs, hats, magnets and candies. To increase profitability, these stores often stock their shelves with cost-effective goods and curios that encourage shoppers to return to their store. Professionals in this list download or purchase publications to update their knowledge and skills on business management strategies, purchasing and procurement, sales techniques, and appealing store layout. They seek vendor partners providing solutions in product line expansion, customer database management, business process streamlining, and customer loyalty programs. These professionals attend conferences for professional development opportunities and ongoing industry education.
Reach General Merchandise Stores Selling: Apparel, textiles, dry goods, hardware, housewares, home furnishings, groceries, toys, snacks, fragrances, cleaning supplies, personnel hygiene, cosmetics, novelties, knickknacks
Products and Services Purchased for Business Operation: trade journals, business attire, storage, POS systems, cash registers, display racks, theft reduction devices, display cases, shelving, barcoding devices, clothing racks, cleaning supplies, hand trucks, security cameras, hand and power tools, packaging materials, computers, software, mobile devices, office furnishings and office supplies.
Ideal users of this list include: Industry publications, business apparel providers, IT providers, security providers, pharmaceuticals, wholesalers, logistics, event coordinators, software and computer providers, technology providers, insurance providers, recruiters, financial institutions, legal advisors, and credit card issuers.
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