Trendy and fashionable, this audience enjoys investing in distinctive jewelry to show off their personalities and interests. They spend on bangles and bling from multiple brands in the category. They look for moderate prices that let them buy multiple pieces. For them, the perfect gift doesn’t just commemorate a special occasion, it makes every day special. Always modern and elegant, this audience uses mix-and-match pieces like charms, pendants, stackable bracelets, and layering necklaces to create a fresh, new look every day. These women know jewelry tells a story, and they keep their stories up to date, purchasing new accessories to celebrate their hobbies, achievements, and families. For this audience, the beauty of their jewelry reflects the beauty of their lives and loves. |
