Wiland - Value Conscious Discount Retail Shoppers - Social Media Active Mailing List

Highly responsive to ads and offers from discount retailers, members of this audience are price-conscious but also make numerous purchases throughout the year. They shop multiple stores including Walmart, Target, Sam’s Club and Costco, and make purchases online from these and other discount retailers as well as Amazon.com.

SEGMENTS COUNTS THROUGH 04/30/2025
1,314,138 TOTAL UNIVERSE / BASE RATE $90.00/M
 1,314,138 DIRECT MAIL     $90.00/M
DESCRIPTION
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Wiland audiences produce superior results for marketers in all categories. They are built by analyzing vast individual-level consumer spending data, as well as demographic and psychographic data; social media-informed insights; modeled purchase intent signals; and other properly permissioned, privacy-protective data. These niche-specific audiences are regularly optimized and refreshed to align with likely consumer purchase behavior. Whether the goal is to build brand awareness, acquire new customers, or complement campaigns in other channels, Wiland audiences deliver advertising to the most responsive individuals, resulting in high return on marketing investment.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 70% FEMALE 30% MALE  
SELECTS
AGE   $5.00/M
GENDER   $5.00/M
GEOGRAPHY   $5.00/M
INCOME   $5.00/M
MARITAL STATUS   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
FTP  NO CHARGE
RUN CHARGES  $5.00/M
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