Wiland - Premium Mattresses, Intent to Buy - Social Media Active Mailing List

This audience is ready to kick the sheep to the curb and get on with some quality sleeping. They’ve tested out some premium brands, like Saatva and Ghost Mattress, and are ready to purchase the most important fixture in their bedrooms: the mattress upon which they log 7-8 hours or more per day.

SEGMENTS COUNTS THROUGH 04/30/2025
661,270 TOTAL UNIVERSE / BASE RATE $90.00/M
 661,270 DIRECT MAIL     $90.00/M
DESCRIPTION
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Wiland audiences produce superior results for marketers in all categories. They are built by analyzing vast individual-level consumer spending data, as well as demographic and psychographic data; social media-informed insights; modeled purchase intent signals; and other properly permissioned, privacy-protective data. These niche-specific audiences are regularly optimized and refreshed to align with likely consumer purchase behavior. Whether the goal is to build brand awareness, acquire new customers, or complement campaigns in other channels, Wiland audiences deliver advertising to the most responsive individuals, resulting in high return on marketing investment.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 71% FEMALE 29% MALE  
SELECTS
AGE   $5.00/M
GENDER   $5.00/M
GEOGRAPHY   $5.00/M
INCOME   $5.00/M
MARITAL STATUS   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
FTP  NO CHARGE
RUN CHARGES  $5.00/M
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