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THESE TRENDSETTERS ARE IN THE MARKET FOR THE
NEWEST AND HOTTEST PRODUCTS AVAILABLE. THEY ARE
SEARCHING FOR ITEMS THAT ARE EXPERIENCING A
SURGE IN POPULARITY.
THESE BUYERS ARE ON SOCIAL MEDIA SITES SUCH
AS TWITTER, FACEBOOK, GOOGLE, TUMBLR,
INSTAGRAM, REDDIT, AND PINTEREST.
ECOMMERCE BUSINESESS CAN CHECK SOCIAL MEDIA
TRENDS TO FIND OUT WHAT’S HOLDING CONSUMER
INTEREST AND CAPITALIZE ON THE CURRENT
CONVERSATIONS. TRENDING TOPICS ARE DETERMINED
BY ALGORITHMS. MOST PLATFORMS TAILOR THE TOPIC
SHOWN BASED ON THE USER, THE LOCATION, PREVIOUS
LIKES OR SEARCHES AND WHO THE USER FOLLOWS. THE
CONSUMER IS THEN SENT A PROMOTION FROM A TRENDING
STORE. THESE BUYERS ARE READING REVIEWS, BLOG
POSTS, WEBINARS AT SITES SUCH AS UNCRATE, OUTBLUSH,
AND SEARCHING KICKSTARTER, ETSY TRENDING, EBAY AND
GOOGLE TRENDS TO BE THE FIRST TO PURCHASE THE
TOP TRENDING PRODUCTS. |
