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Wiland audiences produce superior results for marketers in all categories. They are built by analyzing vast individual-level consumer spending data, as well as demographic and psychographic data; social media-informed insights; modeled purchase intent signals; and other properly permissioned, privacy-protective data. These niche-specific audiences are regularly optimized and refreshed to align with likely consumer purchase behavior. Whether the goal is to build brand awareness, acquire new customers, or complement campaigns in other channels, Wiland audiences deliver advertising to the most responsive individuals, resulting in high return on marketing investment.