|
COUNTS THROUGH 10/31/2025 |
|
|
| 2,055,675 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 2,055,675 |
TOTAL RESPONDERS |
$95.00/M
|
| 29,434 |
OCT'25 RESPONDERS |
+
$16.00/M
|
| |
FUNDRAISER/PUBLISHER RATE |
$75.00/M
|
|
|
|
Responders receive a promotional postcard inviting them to call into a toll free number and ultimately register for the Privacy Patrol Service. Upon enrolling, they receive identity theft protection (restoration, monitoring, $25K insurance to cover expenses due to theft). Plan prices range from $12.95 - $24.95 monthly. Members are not selectable.
Demographic Profile:
Average Age 65
Average Income $51,423 |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
55% FEMALE 35% MALE |
|
|
| 1 MONTH HOTLINE |
$16.00/M |
| 3 MONTH HOTLINE |
$11.00/M |
| AGE |
$16.00/M |
| AREA OF INTEREST |
$12.00/M |
| CANCELLATION RUN CHARGES |
$15.00/M |
| GENDER/SEX |
$7.00/M |
| INCOME SELECT |
$16.00/M |
| LIFESTYLE & INTERESTS |
$15.00/M |
| SCF |
$8.00/M |
| SOURCE |
$8.00/M |
| STATE |
$8.00/M |
| ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| DELIVERY FEE |
$75.00/F |
|
