Audience Profile
Hammacher Schlemmer is famous for introducing new and innovative products that solve everyday problems or enhance their customers' lifestyles. Hammacher Schlemmer customers are enthusiastic mail order shoppers who spend an average of $135 per order.
Products include exclusive home goods for décor, lighting, furniture, storage, bedding and bath, kitchen and entertaining accessories.
Demographics
Average Age: 55+
Average Household Income of $120,000
Marketing Insight
The Hammacher Schlemmer customer purchases from a variety of offers. Continuation usage includes gift, home décor, men's/women's apparel, high-tech gifts and gadgets, general merchandise, fundraisers, publishers, financial services and more. |