|
COUNTS THROUGH 10/06/2025 |
|
|
5,011,362 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
2,639,844 |
PHONE |
+
$10.00/M
|
3,997,105 |
EMAIL |
+
$45.00/M
|
|
Target gun owners in your range of marketing prospects with the most accurate and up-to-date data in the industry. These consumers are responsive to many types of offers, and currently own registered firearms in their homes. Many of these candidates enjoy other outdoor activities, and would be likely to respond to many types of offers and promotions. The data included in the Gun Owners Mailing List can be segmented by a variety of demographics, such as age, gender, ethnicity, location, occupation, and more. This information can be useful for direct mailing campaigns, as well as telemarketing and email campaigns.
Recommended Usage
This database is recommended for many marketers, such as firearm manufacturers, NRA associates and affiliates, target shooting ranges, hunting equipment sellers, retail, and more.
Consider the Facts:
- About ¼ of Americans own all guns in the U.S.
- There are about 270 million civilian firearms in America
How Our Data is Compiled
Our Gun Owners Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
Popular Selections
Age
Gender
Ethnicity
Geography
Education Level
Marital Status
Presence of Children
Political Party
Donors
Buying Habits
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, MULTI SOURCED, MASTERFILE ENHANCED, BUYERS, RETAIL/POP, CATALOG, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, COUPON, REBATE, PUBLICATIONS, NEWSLETTER, ATTENDEES, MEMBERSHIP, TELEMARKETING |
PRIVACY: |
OPT-IN |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
25% FEMALE 75% MALE |
|
AGE |
$5.00/M |
BUYING HABITS |
$10.00/M |
DONORS |
$15.00/M |
EDUCATION LEVEL |
$10.00/M |
ETHNICITY |
$15.00/M |
GENDER |
$10.00/M |
GEOGRAPHY |
$5.00/M |
MARITAL STATUS |
$10.00/M |
POLITICAL PARTY |
$15.00/M |
PRESENCE OF CHILDREN |
$10.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
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