KICKING THE HABIT Mailing List

Quitting smoking is so hard that most smokers kick themselves for even starting. 70 percent of American smokers want to quit, and more than half tried last year, but only 6 percent succeeded. People always tell you to "just quit smoking already," but they don't realize that it's not that easy. Smoking is a psychological, emotional, and physical addiction. Smoking becomes a reinforced need and it can become that much harder to quit if you have tried and failed before. Just updated, Kicking the Habit is filled with cigarette smokers who have indicated that they're looking to kick the habit for good. These men and women are constantly seeking out new programs and products that will help them kick the smoking habit once and for all. These smokers have an average age of 44 with a media income of $36,500. Exclusive from JF Direct Marketing, we have over 1.4 million smokers who are trying to Kick the Habit and can be reached by name at postal address who are an ideal fit for most stop smoking programs and product offers.

SEGMENTS COUNTS THROUGH 01/02/2024
1,412,880 TOTAL UNIVERSE / BASE RATE $95.00/M
 44,965 30 DAY HOTLINE     + $10.00/M
 115,310 90 DAY HOTLINE     + $7.50/M
DESCRIPTION
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More people in the United States are addicted to nicotine than to any other drug. 70 percent of American smokers want to quit, and more than half tried last year, but only 6 percent succeeded. Just updated, Kicking the Habit is filled with cigarette smokers who have indicated that they're looking to kick the habit for good. These men and women range in age from 18 to 70 and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. These responders have an average age of 44 with a media income of $36,500. These folks are constantly seeking out new programs and products that will help them kick the smoking habit for good. Exclusive from JF Direct Marketing, we have over 1.4 million smokers who are trying to kick the cigarette smoking habit who can be reached by name at postal address and are an ideal fit for most stop smoking programs and product offers.

  

Kicking the Habit is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: OPT-IN E-MAIL, LIFESTYLE QUESTIONNAIRE, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 44% FEMALE 56% MALE  
SELECTS
AGE RANGE   $5.00/M
BUYING INTERESTS   $5.00/M
COUNTY   $5.00/M
DONOR INTEREST   $10.00/M
DWELLING TYPE   $10.00/M
ETHNIC/RELIGION   $10.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOBBIES   $5.00/M
INCOME RANGE   $10.00/M
OCCUPATION   $5.00/M
PHONE NUMBER   $15.00/M
PRESENCE OF CHILDREN   $10.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $75.00/F
FTP  $75.00/F
KEYING  $5.00/M
P/S LABELS  $10.00/M
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