RELUCTANT ONLINE SURFING SENIORS Mailing List

All of these online and ready to surf seniors have grudgingly come to depend on the internet to access what they want. They get a little overwhelmed—even frustrated-- with all the programs that are available and all too often innocently invite worms, viruses and other internet contagion onto their computers by naively clicking on what they shouldn’t. They just want easy access to get and stay online—whether to look at their children and grandchildren’s pictures on Facebook or Instagram or to Google this or that. These seniors have responded to a mail piece or online survey seeking an easier & safer way to participate in the digital world. Take complete advantage of these known senior surfers’ traits. They are known credit card users, catalog buyers, internet buyers as well as Retail shoppers. These known traits will help your mailers with their next campaign. SUGGESTED USAGE: Computer Periodicals Computer Programs Personal Electronics Home Office Supplies Music, Video & DVD Offers Travel Offers Magazine / Catalog Offers Online Offers

SEGMENTS COUNTS THROUGH 04/28/2025
6,200,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 325,000 L 1 MO HL     + $20.00/M
 975,000 L 3 MO HL     + $15.00/M
 1,950,000 L 6 MO HL     + $10.00/M
 3,900,000 L 12 MO    
DESCRIPTION

 

All of these online and ready to surf seniors have grudgingly come to depend on the internet to access what they want. They get a little overwhelmed—even frustrated-- with all the programs that are available and all too often innocently invite worms, viruses and other internet contagion onto their computers by naively clicking on what they shouldn’t.  They just want easy access to get and stay online—whether to look at their children and grandchildren’s pictures on Facebook or Instagram or to Google this or that.  These seniors have responded to a mail piece or online survey seeking an easier & safer way to participate in the digital world.

 

Take complete advantage of these known senior surfers’ traits. They are known credit card users, catalog buyers, internet buyers as well as Retail shoppers. These known traits will help your mailers with their next campaign.

 

            

 

               SUGGESTED USAGE:

 

    Computer Periodicals

 

    Computer Programs

 

    Personal Electronics

 

    Home Office Supplies

 

    Music, Video & DVD Offers

 

    Travel Offers

 

    Magazine / Catalog Offers

 

    Online Offers

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: TV/CABLE TV/ SELF REPORTED/ I SAW IT ON T.V., MULTI SOURCED 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SELECTS
$100+ BUYERS   $5.00/M
$25+ BUYERS   $5.00/M
$50+ BUYERS   $5.00/M
$75+ BUYERS   $5.00/M
12 MONTH HOTLINE   
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
COUNTY   $5.00/M
CREDIT CARD   $5.00/M
ETHNICITY   $15.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $5.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
INCOME SELECT   $5.00/M
MAIL ORDER BUYERS   $5.00/M
MARITAL STATUS   $5.00/M
NUMBER OF CHILDREN   $5.00/M
ONE NAME PER SITE   $5.00/M
PHONE NUMBER   $20.00/M
PRODUCT TYPE   $5.00/M
SCF   $5.00/M
STATE   $5.00/M
SUGGESTED USAGE   
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
P/S LABELS  $10.00/M
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