|
COUNTS THROUGH 04/15/2025 |
|
|
10,694,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
5,724,000 |
12 MONTH HOTLINE |
+
$5.00/M
|
2,835,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
1,467,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
|
Today’s grandparents are younger and more financially secure than those in generations past. Many own their homes outright (or have very small mortgages), and work well beyond the once-typical retirement age. A good number have college degrees and earn income by working in offices,and in professional and managerial jobs. Their net worth is high relative to other consumer segments, and their income potential is strong because of deferred retirement.
Reach Grandparents with discretionary income with spending power. They are responsive to offers such as: health & fitness, travel, cooking, gardening, fundraising, apparel, insurance and more.
They have an overall spending power of $27.5 billion each year. They are philanthropic as seniors age 68 and older are considerably more charitable than their younger counterparts.
Demographics
Average age 64
Responsive prospects for numerous offers targeting grandparents including;
-
Financial Services and Credit Offers
-
Senior Citizen Discount Offers
-
Senior Memberships
-
Senior Travel Packages
-
Senior Insurance Offers
-
Children’s Gift Catalogs
-
Health & Beauty Offers for Mature Consumers
-
Mature Market Publications
-
Fundraising Appeals
|
|
POPULARITY: |
96 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, INTERNET/ON-LINE, SURVEY DATA |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
SPENDING: |
$64.00 AVERAGE ORDER |
|
12 MONTH HOTLINE |
$5.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$10.00/M |
DEMOGRAPHICS |
$15.00/M |
GENDER |
$10.00/M |
GEO (SCF, ZIP, STATE) |
$8.00/M |
GRANDCHILDREN |
$10.00/M |
HOME OWNER |
$10.00/M |
HOUSEHOLD INCOME |
$10.00/M |
PRESENCE OF CHILDREN |
$10.00/M |
RESPONSIVE PROSPECTS |
|
ADDRESSING |
KEY CODING |
$3.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
|