Grandparents With Spending Power Mailing List

Reach Grandparents with discretionary income and spending power.

SEGMENTS COUNTS THROUGH 04/15/2025
10,694,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 5,724,000 12 MONTH HOTLINE     + $5.00/M
 2,835,000 6 MONTH HOTLINE     + $10.00/M
 1,467,000 3 MONTH HOTLINE     + $15.00/M
DESCRIPTION
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Today’s grandparents are younger and more financially secure than those in generations past. Many own their homes outright (or have very small mortgages), and work well beyond the once-typical retirement age. A good number have college degrees and earn income by working in offices,and in professional and managerial jobs. Their net worth is high relative to other consumer segments, and their income potential is strong because of deferred retirement.

 

Reach Grandparents with discretionary income with spending power. They are responsive to offers such as: health & fitness, travel, cooking, gardening, fundraising, apparel, insurance and more.

 

They have an overall spending power of $27.5 billion each year. They are philanthropic as seniors age 68 and older are considerably more charitable than their younger counterparts.

 

Demographics

Average age 64

 

 

Responsive prospects for numerous offers targeting grandparents including;

  • Financial Services and Credit Offers

  • Senior Citizen Discount Offers

  • Senior Memberships

  • Senior Travel Packages

  • Senior Insurance Offers

  • Children’s Gift Catalogs

  • Health & Beauty Offers for Mature Consumers

  • Mature Market Publications

  • Fundraising Appeals

 

 

 

 

 

 

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 96
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, INTERNET/ON-LINE, SURVEY DATA 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SPENDING: $64.00 AVERAGE ORDER 
SELECTS
12 MONTH HOTLINE   $5.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
AGE   $10.00/M
DEMOGRAPHICS   $15.00/M
GENDER   $10.00/M
GEO (SCF, ZIP, STATE)   $8.00/M
GRANDCHILDREN   $10.00/M
HOME OWNER   $10.00/M
HOUSEHOLD INCOME   $10.00/M
PRESENCE OF CHILDREN   $10.00/M
RESPONSIVE PROSPECTS   
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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