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SMITHSONIAN MAGAZINE is one of the largest and most influential publications in the nation. SMITHSONIAN MAGAZINE educates, excites, entertains and inspires its readers with its powerful articles on the arts, environment, history, technology and the culture of our time.
Through the Wiland modeling program, Wiland participants have the opportunity to apply their house or prospecting model to Smithsonian's subscribers in order to better target prospects. This program can be utilized for new test opportunities or expansion activity on the file.
Demographic Profile:
Median Age 59
Average Income $180,000
Attended/Graduated College 78%
Investors 97%
Average Investment $187,000
Travel 91%
Direct Response Purchase in 12 Mos 92%
Average Value of Purchase $620
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