Parents of College Students & College Bound Students Mailing List

Reach college students age 18+ and parents of college bound students as they embark on a new chapter in their lives.

SEGMENTS COUNTS THROUGH 05/12/2025
26,773,000 TOTAL UNIVERSE / BASE RATE $100.00/M
 24,000,000 COLLEGE BOUND STUDENTS     $100.00/M
 2,773,660 COLLEGE STUDENTS     $100.00/M
 331,517 3 MONTH COLLEGE BOUND STUDENTS     + $15.00/M
 713,291 3 MONTH COLLEGE STUDENTS     + $15.00/M
 2,958,000 COLLEGE STUDENT EMAIL ADDRESSES     $150.00/M
 5,029,000 PARENTS OF COLLEGE BOUND STUDENTS EMAIL ADDRESSES     $150.00/M
  EMAIL SET UP     $150.00/F
DESCRIPTION
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College Bound Students

The parents of these aspiring higher-education students have prepared for this life event for years and are prime candidates for student loan offers, financing, credit cards and more.  These students have taken the SAT or ACT exams and are ready to begin the next chapter of their lives and plan their future career paths.

 

College Students

Preparing to become newly independent adults, students age 18+ are making purchase decisions that have long-term brand loyalty impact. For many, it will be their first away-from-home, which makes them particularly interested in a variety of offers.

 

From college recruitment campaigns and student loan opportunities to health insurance, automotive and technology offers, these candidates are a perfect match for all direct mail generated offers.

 

Parents of College Bound Students;

 

Freshman 6,584,391

Sophmore 6,163,961

Junior 5,720,444

Senior 5,395,903r

 

College Students;

 

Freshman 573,898

Sophmore 1,264,934

Junior 774,477

Seniors 160,351

 

Recommended Usage Categories Include:

  • General Merchandise Catalogs
  • Financial / Credit Offers
  • Insurance
  • Memberships
  • Technology

 

Email Requirements:

  • HTML and text creative (creative must include a street address)
  • All links within creative must be live links
  • Advertiser working Opt-Out link
  • Advertiser privacy policy link
  • Current suppression file within 7 days of deployment date (should contain email address only in a fixed   ASCII format); mailers without a suppression file will need to sign a Can-Spam agreement
  • Seed list

 

 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: SAT, ACT PARTICIPANTS, COMPILED LISTS, INTERNET/ON-LINE 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
12 MONTH HOTLINE   $5.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
ACT TAKERS   $10.00/M
AGE   $10.00/M
CATEGORIES   
COLLEGE STUDENTS   
EMAIL ADDRESS   $150.00/M
EMAIL SET UP   $150.00/F
EMAIL TRANSMISSION   $25.00/M
GENDER   $10.00/M
GEO (SCF, ZIP, STATE)   $8.00/M
GRADE   $15.00/M
HOUSEHOLD INCOME   $10.00/M
MAJOR/INTEREST   $15.00/M
PARENTS OF COLLEGE BOUND STUDENTS   
SAT TAKERS   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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