|
COUNTS THROUGH 05/12/2025 |
|
|
26,773,000 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
24,000,000 |
COLLEGE BOUND STUDENTS |
$100.00/M
|
2,773,660 |
COLLEGE STUDENTS |
$100.00/M
|
331,517 |
3 MONTH COLLEGE BOUND STUDENTS |
+
$15.00/M
|
713,291 |
3 MONTH COLLEGE STUDENTS |
+
$15.00/M
|
2,958,000 |
COLLEGE STUDENT EMAIL ADDRESSES |
$150.00/M
|
5,029,000 |
PARENTS OF COLLEGE BOUND STUDENTS EMAIL ADDRESSES |
$150.00/M
|
|
EMAIL SET UP |
$150.00/F
|
|
College Bound Students
The parents of these aspiring higher-education students have prepared for this life event for years and are prime candidates for student loan offers, financing, credit cards and more. These students have taken the SAT or ACT exams and are ready to begin the next chapter of their lives and plan their future career paths.
College Students
Preparing to become newly independent adults, students age 18+ are making purchase decisions that have long-term brand loyalty impact. For many, it will be their first away-from-home, which makes them particularly interested in a variety of offers.
From college recruitment campaigns and student loan opportunities to health insurance, automotive and technology offers, these candidates are a perfect match for all direct mail generated offers.
Parents of College Bound Students;
Freshman 6,584,391
Sophmore 6,163,961
Junior 5,720,444
Senior 5,395,903r
College Students;
Freshman 573,898
Sophmore 1,264,934
Junior 774,477
Seniors 160,351
Recommended Usage Categories Include:
- General Merchandise Catalogs
- Financial / Credit Offers
- Insurance
- Memberships
- Technology
Email Requirements:
- HTML and text creative (creative must include a street address)
- All links within creative must be live links
- Advertiser working Opt-Out link
- Advertiser privacy policy link
- Current suppression file within 7 days of deployment date (should contain email address only in a fixed ASCII format); mailers without a suppression file will need to sign a Can-Spam agreement
- Seed list
|
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
SAT, ACT PARTICIPANTS, COMPILED LISTS, INTERNET/ON-LINE |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
12 MONTH HOTLINE |
$5.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
ACT TAKERS |
$10.00/M |
AGE |
$10.00/M |
CATEGORIES |
|
COLLEGE STUDENTS |
|
EMAIL ADDRESS |
$150.00/M |
EMAIL SET UP |
$150.00/F |
EMAIL TRANSMISSION |
$25.00/M |
GENDER |
$10.00/M |
GEO (SCF, ZIP, STATE) |
$8.00/M |
GRADE |
$15.00/M |
HOUSEHOLD INCOME |
$10.00/M |
MAJOR/INTEREST |
$15.00/M |
PARENTS OF COLLEGE BOUND STUDENTS |
|
SAT TAKERS |
$10.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
|