Reach an Audience of Influentials
Often called the flagship of the political left, The Nation attracts activists committed to supporting progressive values & traditions. Subscribers regard the magazine as both a lifeline and political compass that helps them decipher the most complex issues of the day. Well-educated and economically diverse, The Nation readers are a picture of civic engagement. From politicians and journalists to teachers, librarians, and civil rights activists, their dedication to The Nation is rivaled only by their commitment to their communities.
Now Wiland members can apply their models to The Nation file to target individuals who most closely match their owner subscribers, donors or buyers. This provides an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments. Names selected from a client's model will be net of the client's housefile.
Demographics
Key demographics of The Nation:
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56% male, 44% female
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Median Age 65
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$98,200 Median HHI
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$559,400 Median net worth
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43% donated to a cause
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99% have attended college
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55% have a graduate degree
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88% vote in a federal, state, local election
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85% signed a petition, 65% wrote or called a politician
Connect with highly engaged progressives
Passionate about the world and engaged in the inspired reporting and analysis of breaking news, politics, social issues and the arts -- The Nation’s readers have proven responsive to offers that align with their ideals and interests. They are prime prospects for travel, publishing & educational offers. Cause-oriented philanthropists, they donate to a variety of social, humanitarian, environmental and humane organizations.
** MI, RI and IL are not included in orders**
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