DSA Modeling provides marketers with several modeling options. Model build types include, custom, look a like, clone, look a like, regression and AI generated on demand modeling. Marketers can select type of modeling and database audience used.
Model types include, Custom Built – data contribution required with agreement signed. Mailer to provide house file for full data analysis of audience. Process takes 2-3 weeks. Look a Like Model – we offer pre-built models by category that are available with additional select options to match your offers audience. Ordering process is 3-5 days. AI On Demand Modeling requires a sample file of 10,000 or more records that is used to build a look a like model specific to your audience profile. Data is only used for model built and not retained. Processing takes up to 3 days. Optimization / Reactivation takes mailers own audience provided and identifies most likely responsive by tagging audience on database activity. Regression model requires mailers house file audience and prior mail files. Mail files are matched with house file to determine prospects more likely to respond versus, less likely. Processing takes 2-3 weeks. This process is extremely effective in providing targeted audiences.
Database audiences Consumers, Donors, Subscribers/Continuity Club Members, Multi-Channel and Compiled as well as others. Depending upon mailer's needs the model databases can be selected for better targeting or penetration.
Modeling processes draws on prospects attributes that are matched to hundreds of data points. Spending habits, demographics as well as lifestyle selects, and much more is used in model builds. Ideal audience is defined and scored with top ranked to lowest rank within audience identified.
Thru DSA resources, we are able to offer model builds with data contribution required and builds without. Model builds without contribution uses royalty-based data to provide new prospects fitting criteria. Mailers can use DSA Modeled data for postal mailing, email campaign or for digital campaigns.
Model Build Specifications
Customer Sample Data: 10,000 min.
Minimum Rental Order: 10,000 - 25,000
Model Build: inquire.
Digital Campaign: inquire
Email Orders: 25,000 Minimum
Please pre-clear creative for approval prior to ordering. Creative must be in HTML & Plain Text and contain mailers name and address. Creative services available for $275/F fee. 2 test blasts included in pricing, additional test blasts $150/F each. Client to provide subject line and from line, suppression file and seed list. Suppression file $10/M, Deployment fee included in base, Personalization available at $5/M. Tracking report with delivered, opened, click thru data provided. Prepayment required on all email orders.
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