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The Retail Dive Tech Weekly Dedicated Email list allows marketers to target IT executives at major retail companies who subscribe to Tech Weekly, a digital B2B publication providing upper management with headlines and trends on information technology in the retail industry. Subscribers in this list want news stories and articles delivered straight to their inboxes on topics regarding management of IT depts., cybersecurity and much more. They are in need of products and services ranging from computer hardware to POS software applications for efficient business operation.
Subscriber Profile:
- 56% work for retail establishments
- 49% are executives or IT buyers
- Job titles include: IT Director, CIO, Information Security, Network Administrator
Industry Overview: Information technology managers and executives oversee the IT departments of retailers in all industries including apparel, sporting goods, toys and more. They supervise IT technicians who install desktop computers and POS systems; programmers who develop payment system software and customer databases; systems analysts who keep networks operating 24/7 with minimal downtime; and website designers who create ecommerce sites for the sale of retail products. They implement procedures to protect computers from hackers, perform routine diagnostics, setup email accounts, organize computer backups and upgrade existing infrastructure. These execs want news briefs, IT tips, technology products, and management advice to help retail businesses remain competitive in an expanding global marketplace.
Hot Topics:
- Information technology, In-store tech
- E-commerce
- Cybersecurity
- Payment technology
- Infrastructure
Retail executives purchase products such as: Trade journals, computers, software, industry publications, Ethernet, coaxial, cables, computer peripherals, servers, routers, LANS, patch panels, wireless networks, data storage, VoIP, fiber optics, notebooks, tablets, servers, mobile devices, cooling racks, discs, memory, headphones, hand tools, and wireless routers.
Ideal list users include: Industrypublishers, computer manufacturers, software developers, industry publications, technology providers, tradeshow organizers, electronics suppliers, financial institutions, credit card issuers, recruiters, and continuing education providers.
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