The BioPharma Dive Marketing Weekly Dedicated Email list allows marketers to target biotech and pharmaceutical executives and marketing professionals who subscribe to the e-newsletter, a weekly digital B2B publication providing busy marketers with a comprehensive snapshot of industry headlines and trends. Subscribers in this list want top news stories and feature articles delivered straight to their inboxes on topics concerning the marketing and advertising of biopharmaceutical companies and their products. They are in need of products and services ranging from computers to promotional giveaways.
Subscriber Profile:
- 55% work for a pharma or biotech company
- 42% are in an executive leadership position
- Job titles include Marketing Director, PR Manager, Media Manager, Communications Manager
Industry Overview: Biopharmaceutical professionals develop drugs and medications extracted from living organisms and biologics such as yeast, cells, blood, and bacteria versus pharmaceuticals derived from chemical synthesis. These marketers are responsible for promoting prescription medications and drugs to healthcare professionals and the general public alike. They use marketing and advertising methods including television ads, radio ads, online banners, press releases, online and offline content, articles and more. Marketing professionals seek insight on market trends, industry data and innovative marketing methods to promote life-saving drugs and enhance the reputation and branding of biopharmaceutical firms.
Hot Topics:
Pharma marketing
Advertising, digital display ads
Social media and mobile marketing
Sales, drug pricing
FDA regulations, patient engagement
These medical professionals purchase products such as: Trade journals, computers, software, laptops, mobile devices, i-cloud platforms, promotional materials, brochures, banners, tradeshow giveaways, business cards, postcards, flyers, labels, tradeshow booths, and more
Ideal users of this list include: Industrypublishers, computer manufacturers, software developers, event and tradeshow organizers, media, public relations firms, office supply providers, technology providers, credit card issuers, continuing education providers and others affiliated to the field. |
