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The consumers on New Bank and Retail Card Activations have recently activated a credit card. Whether they responded to a Direct Mail offer, applied online, or completed an in-store application for new credit, their new credit card is activated and they are ready to spend! In fact, new card holders are known to spend a good portion of their credit limit during the first month of activating the card.
For some consumers, this may be their first credit card, for others an additional card, perhaps one with benefits and rewards. Even though these new credit card holders are a diverse group with varying interests and buying habits/needs, consumers on the New Bank and Retail Card Activations file can start charging for goods and services, shopping in store, via catalog and online, booking their next vacation or perhaps using their new card to pay bills. Bankcard or retail card selectable at no charge. This file is GLB compliant. |
